Services

What a brand gets with RZ Performance.

One wholesale partner between your brand and specialty retail in Bulgaria and Romania. You keep control of the brand. We handle the market work — distributing performance brands in Bulgaria since 2017.

Partner with us
01

Import & customs

We buy and import your products into the EU through our own company, handle customs clearance and VAT, and take care of local-language product information where required.

  • RZ Performance Ltd as importer and single commercial counterpart
  • Customs, VAT and paperwork handled locally
  • Bulgarian and Romanian product information where required
02

Logistics & fulfilment

We hold local stock and ship to retail partners in our markets, so stores can reorder quickly instead of waiting for international shipments.

  • Local stock and fulfilment for retail partners
  • Faster replenishment without international wait times
  • Order handling and delivery to retailers
  • Stock planning aligned with your seasons and lead times
03

B2B sales to retailers

We sell to specialty running, outdoor and sports retailers and to selected online shops. We choose partners who know the product and present the brand properly.

  • Selected specialty retail partners
  • Pre-orders, in-season replenishment and sell-in support
  • Staff product training for retail teams
04

Local marketing

We adapt your brand assets and stories for Bulgarian and Romanian runners: social content, retailer materials, PR and launches, always within your brand guidelines.

  • Local-language content built on your brand guidelines
  • Launch support for new products and seasons
  • Point-of-sale and retailer marketing materials
05

Events & community

We put product in front of runners through race expos, store events, group runs and test days — in support of retail partners.

  • Presence at running events and race expos
  • Product test days and store events
  • Direct contact with the running community
06

Athlete & ambassador programmes

We match each brand with the right ambassadors: athletes who are part of the running community — trusted voices, not short-term faces for a campaign. Long-term relationships, real product use, presence at events and authentic content.

  • Ambassadors who are respected members of the running community
  • Long-term relationships built on real product use
  • Presence at events and authentic content, not one-off appearances
07

Price & brand protection

We protect your positioning: authorised retail partners, consistent presentation, respect for recommended retail prices and monitoring of online listings and grey-market offers in our markets.

  • Selective, authorised distribution
  • Monitoring of online listings and parallel imports
  • Consistent brand presentation across channels
08

Reporting & planning

You always know how your brand is doing. We share regular reports on sell-in, stock and market feedback, and plan seasons and forecasts together with you.

  • Regular sales and stock reporting
  • Market and retailer feedback
  • Joint season planning and forecasts

Our principles

Protecting brands. Creating growth.

Growth that damages a brand is not growth. We build distribution at a pace the brand can carry.

Selective, not everywhere

We choose retail partners who understand the product, present it well and look after customers.

Transparent

You see what we see: sales, stock and market feedback, shared regularly.

Long-term

Success measured in years, not seasons. Quiet, compounding growth.

Runner-first

We are runners. We know how specialty retail talks to athletes.

Partnership

Ready to talk about your brand?

If your brand values how it’s represented and thinks in years rather than seasons, we should talk.

Partner with us What a brand gets