Markets

Bulgaria & Romania. Two markets. Full focus.

We work in two neighbouring EU markets: local stock, direct retail relationships and marketing in the local language. Territory coverage varies by brand.

Bulgaria

Home market, based in Sofia. Direct retail relationships and an athlete community.

  • Specialty running, outdoor and sports retailers
  • E-commerce and selected online partners
  • Running events, race expos and community runs
  • Bulgarian-language content, PR and retailer materials
Romania

A large, growing performance market for selected brands, served alongside Bulgaria.

  • Specialty running and outdoor retailers
  • E-commerce and marketplaces
  • Romanian-language content and retailer support
  • Events and community activation

Why two markets

Focus is the point.

Bulgaria and Romania are neighbours in the EU single market. We handle import and compliance once, then serve both with the same standards.

A focused footprint means every brand gets real attention: the right retailers, the right range, and a team that knows the local specialty trade and running community.

What a brand gets

Partnership

Let’s build something durable.

If your brand values how it’s represented and thinks in years rather than seasons, we should talk.

Partner with us What a brand gets