Distributing performance brands in Bulgaria since 2017. We build running and outdoor brands through retail partners in Bulgaria and Romania: import, stock and logistics, dealer sales, marketing, athletes and events. Built by runners. Driven by partnerships.
For brands
Import, logistics, dealer sales, marketing, events and brand protection — one wholesale partner for your brand.
Partner with usFor retailers
Product data feed for your online store, dealer ordering portal and ready-to-use brand assets.
Request B2B accessWho we are
We build durable distribution for performance brands in Bulgaria and Romania.
Years of working with athletes, specialty retailers and global performance brands shaped the way we build partnerships today.
Our story
Our team has been distributing performance brands in the Bulgarian market since 2017.
In 2025 the founders separated the wholesale (distribution) business from the retail business and founded RZ Performance Ltd as a dedicated wholesale company. Brands get a focused distribution partner whose only job is to build their business in the market.
Our team starts distributing performance brands in the Bulgarian market.
The founders separate wholesale (distribution) from retail and found RZ Performance Ltd as a dedicated wholesale company.
Local stock and fulfilment for retail partners in Bulgaria and Romania.
What a brand gets
We buy and import your products into the EU through our own company, handle customs clearance and VAT, and take care of local-language product information where required.
We hold local stock and ship to retail partners in our markets, so stores can reorder quickly instead of waiting for international shipments.
We sell to specialty running, outdoor and sports retailers and to selected online shops. We choose partners who know the product and present the brand properly.
We adapt your brand assets and stories for Bulgarian and Romanian runners: social content, retailer materials, PR and launches, always within your brand guidelines.
We put product in front of runners through race expos, store events, group runs and test days — in support of retail partners.
We match each brand with the right ambassadors: athletes who are part of the running community — trusted voices, not short-term faces for a campaign. Long-term relationships, real product use, presence at events and authentic content.
We protect your positioning: authorised retail partners, consistent presentation, respect for recommended retail prices and monitoring of online listings and grey-market offers in our markets.
You always know how your brand is doing. We share regular reports on sell-in, stock and market feedback, and plan seasons and forecasts together with you.
Markets
Home market. Direct retail relationships and an athlete community.
A large, growing performance market with room for specialists.
Two markets, deliberate coverage — not every brand in every channel.
How we work
A first call about your brand, your goals and where you stand in Bulgaria and Romania today.
We assess channels, retailers, price positioning and competition for your categories.
Agreement, range selection, first order and a go-to-market plan with clear responsibilities.
Import, stock, retailer sell-in, staff training, content and events — in the right order.
Regular reporting and season reviews, so decisions are based on what happens in the market.
Our promise
Protecting brands. Creating growth.
We guard positioning, pricing and presentation — the way a brand would guard them itself.
We open the right retail doors, place the range correctly, and build demand that lasts.
Events & News
Wolf Backyard Ultra Bulgaria started on 17 October at the stadium in Vladaya. We are at the start with a rest zone together with COROS, and the winners receive Mount to Coast R1 shoes and Neversecond nutrition.
RZ Performance took part in the 43rd Wizz Air Sofia Marathon (10–11 October 2026) with an expo tent where our brands COROS, Mount to Coast and Neversecond were supported.
COROS, Mount to Coast, Instinct and Neversecond, brands we distribute, were partners of Pirin Ultra 2026 (10–13 September) in Bansko, the mountain ultra and skyrunning race in Pirin.
Partnership
If your brand values how it’s represented and thinks in years rather than seasons, we should talk.
hello@rzperformance.eu
